About
Delivering Data Analytics
The home of Nicholas Kelly's books, professional tools, frameworks, and writing on data, analytics, visualization, decision-making, and AI.
Practical by design
The goal has always been practical: help people make better use of data by turning complex ideas into methods, tools, and resources they can actually use.
DDA brings those ideas together through books, articles, the Dashboard Wireframe Kit, the Dashboard Requirements Kit, Data Storytelling Cards, and related resources for data professionals.

Founder and Author
Nicholas Kelly
Nicholas Kelly is an author, speaker, and creator focused on data, analytics, decision-making, visualization, and the changing role of AI in data work.
He is the author of Delivering Data Analytics, How to Interpret Data, and The AI-Driven Data Team.
His work also includes the Dashboard Wireframe Kit, Dashboard Requirements Kit, Data Storytelling Cards, and a range of practical frameworks and resources for data professionals.
Nicholas studied Artificial Intelligence at University College Cork and has worked in analytics across multiple industries and regions, including senior roles at Deloitte in Singapore and the United States.
